Offering online ordering directly on your website helps convert prospective diners into customers faster. Don't forget to share the story behind your business - an About page that illustrates the mission and history of your restaurant can help solidify connections with your customers. If your website isn't current and lacks helpful information (like hours, menu, and contact information), customers may be less likely to dine with you. A recent survey found that 77% of diners check a restaurant's website before eating there - and of that group, nearly 70% have been discouraged from visiting a restaurant because of its website. Restaurant websitesĪ website is essential to not only let people know about your business, but convert them to customers. These are the restaurant marketing tools that make the biggest impact. The biggest challenge is getting those people to try your restaurant - and then getting them to come back for more. How do you begin to generate brand awareness when starting from square one? Even if you have a steady audience of regulars, there will be other diners who've never stepped foot in your establishment. Building the Basics: Key Restaurant Marketing Tools Read on to learn the restaurant marketing tools that will help you reach hungry new customers and boost your sales.
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The best part of all is that the rise of social and digital media, along with the availability of free- and low-cost restaurant marketing tools and resources, have made it possible for anyone to learn how to be a marketer. Whether you're a mom-and-pop restaurant or a national chain, a solid marketing strategy helps you get the word out and win over more diners. The proliferation of digital channels and online resources has made restaurant marketing tools more accessible than ever. Think marketing isn't for your business? Think again. One of the best ways to acquire - and keep - customers is to leverage restaurant marketing tools. Attracting new customers and increasing profits involves building awareness for your brand.
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